Web Design and Development for a leading infrastructure developer headquartered in India & having presence in Middle East and USA The 40 year old brand Sree Dhanya Homes, headquartered in India wanted to transform their web portal to enhance visibility and increase sales of their infrastructure building division.
-Sreedhanya Homes, India,UAE
The customer's existing website, built over seven years ago, exhibited a dated interface and had limited scope for functionality expansion due to a disparate underlying technology base.
The existing architecture made even simple changes laborious and time consuming.
Many web pages were not SEO friendly and the customer consequently had to invest a signiﬁcant amount in paid search
Every production release resulted in downtime, which aﬀected revenue.
The customer was looking for a technology partner with excellent domain knowledge and experience in transforming the portal and managing it therafter.
Onbyz helped Sree Dhanya transform its website for greater sales readiness, usability and reliability through high-quality domain and technical skills. ,Onbyz team worked on delivering to customer expectations along a phased approach:
Documented technical and functional requirements; and deﬁned acceptance criteria
Deﬁned website development and testing iteratively
Carried out extensive automation, load, stress and endurance tests to meet customer requirements and future business needs
Built easy-to-use rules engine for business users
Provided preview environments to allow business stakeholders to preview changes before making them available on the live website
Managed the old and new websites in parallel for a period of one month prior to the public launch and successfully retired the old portal without any downtime
SEO compliance for easier search
Integration of Google Analytics tools and Social Media Integration
Google Adsense integration for targeted marketing and global reach
Business friendly URLs for marketing campaigns
Web analytics: Extend tagging capabilities to capture user behavior; track user behavior across multiple web properties