Case Study
Verbat Technologies, a well-established Information Technology company with over two decades of experience, has been a leading innovator in delivering digital solutions across the globe. Their extensive services encompass software development, web and mobile app development, and comprehensive digital marketing solutions.
Despite its extensive industry presence and years of successful operations, Verbat Technologies encountered a significant challenge with a substantial dip in SEO rankings. This decline was mainly triggered by a recent website overhaul, which, while aimed at enhancing the user experience, inadvertently led to technical issues that hindered search engine performance. Additionally, the shifting digital landscape and increasing competition in the UAE market made it even more difficult for Verbat to maintain its prominent position in search results. With its organic search traffic on the decline and rankings dropping for crucial industry keywords, Verbat was in urgent need of a strategic partner who could help restore its online visibility, reclaim lost ground, and ensure sustained digital growth amidst the highly competitive landscape of the UAE tech market.
Verbat Technologies turned to Onbyz, a trusted ally celebrated for its proficiency in Search Engine Optimization (SEO). Onbyz swiftly recognized the urgency of the situation and embarked on a mission to rejuvenate Verbat's SEO standings.
Comprehensive SEO Audit: Onbyz initiated an extensive SEO audit, meticulously identifying areas that needed improvement. This analysis also assessed the effects of the recent website overhaul on SEO rankings.
Strategic Keyword Planning: Onbyz devised a comprehensive keyword strategy, targeting keywords that had seen a decline and introducing new, relevant keywords to broaden Verbat's online visibility.
On-Page Optimization: Employing best practices in on-page SEO, Onbyz optimized Verbat's website content, meta tags, and other on-page elements, aligning them with the targeted keywords.
Content Strategy: Recognizing the significance of fresh, high-quality content, Onbyz collaborated closely with Verbat to devise a content strategy designed to resonate with the target audience and search engines alike.
Technical Improvements: Onbyz, in partnership with Verbat's tech team, resolved website issues identified during the SEO audit. Loading speed was optimized, ensuring a seamless user experience.
Thanks to the combined expertise of Verbat's in-house team and the SEO specialists at Onbyz, the results have been outstanding, driving significant improvements in search visibility and online reach.
Enhanced Keyword Rankings: Onbyz swiftly identified and addressed the decline in Verbat’s keyword rankings, implementing data-driven strategies to restore and improve their positions on search engine results pages (SERPs). By optimizing website content, refining on-page SEO elements, and enhancing technical SEO factors, Onbyz successfully regained lost rankings for crucial business-related keywords. This played a pivotal role in reestablishing Verbat’s online authority, making their services more discoverable to potential clients in a highly competitive market.
New Keywords on the Rise: Beyond recovering lost rankings, Onbyz also focused on expanding Verbat’s keyword portfolio, strategically identifying and integrating new, high-impact search terms relevant to the UAE market. Through in-depth keyword research and content optimization, Onbyz helped Verbat rank for emerging industry-specific keywords, increasing their visibility to a broader audience. This proactive approach not only strengthened Verbat’s market presence but also positioned them as a thought leader in their niche, attracting more organic traffic and potential business opportunities.
It's crucial to acknowledge that this journey to SEO excellence wasn't just about keywords and content. Verbat's content team played a pivotal role in ensuring that relevant blogs were consistently updated on the website, following the strategies recommended by Onbyz's SEO experts. This concerted effort helped Verbat solidify its online presence.
The Verbat Technologies and Onbyz partnership underscores the transformative power of strategic SEO and collaborative alliances. As Verbat continues to regain and bolster its SEO rankings while consolidating its position in the UAE market, the pursuit of SEO excellence remains the guiding beacon.
Let's collaborate to scale your business effectively.